Offers
Create the campaigns publishers will run, set payout and qualification rules, and choose where they show up.
Creating an offer
Open Offers under /app/ppc and click Create Offer. You'll set:
- Vertical and subcategory so publishers can find you.
- Payout range — the min/max amount a publisher earns per qualified call.
- Minimum call duration — calls under this length don't qualify.
- Locations and countries — coverage area.
- Distribution — My network (default), CallScaler Marketplace (public), or Private (admin assign only).
Distribution
Three distribution modes:
- My network: visible to your existing publishers only. Hidden from the public marketplace.
- CallScaler Marketplace: also published on callscaler.com/marketplace for any publisher to find and apply to.
- Private: hidden from everyone; assign campaigns manually from the Publishers tab.
A marketplace listing gets a live preview in the offer editor so you can see exactly how the card will look.
RTB-ready offers
If your call flow contains a Real-Time Bidding step, the Approve dialog automatically marks the offer as RTB-ready and the publisher gets a dual-route approval email: a direct-dial tracking number and an RTB integration spec. See Real-Time Bidding for the bidder protocol.
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