Call Tracking Software for Lead Generation & Pay-Per-Call
The pay-per-call platform built to run more of your business for you.
Tracking, routing, billing, payouts, and call quality in one modern platform. Automate the busywork and put your brand on the whole experience.
Everything you need to run a profitable call business.
From the first ring to buyer billing, CallScaler connects your tracking, routing, revenue, and pay-per-call operations in one platform.
Booked an inspection for Friday. The caller agreed to the price before the call ended.
Track, route, and record calls with complete confidence.
Run your call business on rock-solid infrastructure, with flexible tracking and routing backed by 7+ years of experience and more than 10 million calls handled.
- Know what drives every call. Track calls by publisher, campaign, ad, and keyword with dedicated numbers and dynamic number insertion.
- Route every call exactly how you want. Send calls to buyers or your own team with call flows, real-time bidding, IVR menus, geo routing, and voicemail.
- Record and report on every call. Play back recordings, read transcripts, and see which sources bring the calls that convert.
Maximize your profit on every call with real-time bidding
Let your direct buyers and external platforms compete for each call. Automatically route to the highest bidder to maximize your revenue.
- Connect buyers easily. Integrate Ringba, TrackDrive, Retreaver, or custom endpoints. Paste a buyer’s spec and let AI handle the setup.
- Keep extreme flexibility in your routing. Set minimum bids, priorities, caps, and ZIP targeting once. Every auction follows your rules.
- Know what every buyer bids. See bids, ping data, and response times to troubleshoot issues and understand where each call goes.
Run your entire call business under your own brand.
Give your clients a platform you’re proud to put your name on. Your clients, buyers, and publishers see your brand at every touchpoint, from login to emails to invoice.
- Your domain, your brand. app.yourcompany.com with automatic SSL, your logo, colors, and favicon. No CallScaler mentions anywhere.
- Your own branded marketplace. Buyers sign up on their own, and publishers browse your offers and apply, all under your brand.
- Emails and portals from you. Notifications, invoices, and reports come from your domain. Every partner login carries your brand.
below $500
Automate buyer billing and improve cash flow.
Prepaid balances, auto-recharges, invoices, overdue pauses, and publisher payouts, all tied to the calls that generated the revenue. Spend less time reconciling and more time growing.
- Get paid before the call, not after. Prepaid balances fund calls up front, and auto-recharge refills them when they run low, so buyers keep receiving calls and you keep getting paid.
- Invoices send themselves. Bill on schedule with automatic charges, payment reminders, and overdue buyer pauses.
- Publisher payouts that match the revenue. Publisher earnings are calculated from the calls they send, with payout terms and payout history in one place.
“Flag any call where the caller says they found us on Facebook Marketplace or Craigslist. Those sources are not allowed.”
Monitor call quality and flag suspicious calls with AI.
CallScaler blocks obvious spam before it reaches your buyers, scores every connected call, and uses AI to flag restricted sources, coached calls, and poor-quality leads.
- Stop paying for trash calls. Robocalls, spam-heavy carriers, and duplicate callers are blocked before they become a billable event.
- Score every call. AI transcripts, summaries, and lead scores show what happened without someone listening to hundreds of calls a week.
- Tell AI Watchdog what to watch for. Describe it in plain English. It reviews transcripts and flags matches with quotes and links to recordings.
Add supply or demand whenever you need it.
Find additional calls or buyers on the CallScaler Marketplace, without leaving CallScaler.
- Buy qualified calls. Choose your categories and ZIP codes, set your price, and pay for calls that meet your offer’s criteria.
- Sell to new buyers. Let Marketplace buyers bid alongside your own buyers in the same auction.
- Manage it all together. Handle offers, applications, payouts, and disputes without adding another system.
Start a 14-day free trial. No sales call. Set up in minutes.
See your calls, buyers, and revenue in one place.
Follow call performance, review conversations, and see what your calls earn from one dashboard.
"The AI Watchdog saves me hours every week."
"Finally, pay-per-call without the headaches."
Start tracking calls in under 60 seconds
Easy to switch. Easy to settle in.
Switching is easier than you think.
Keep your numbers and get help moving your setup.
With local numbers at $0.50/month, your bill could shrink, too.
Start a 14-day free trial. No sales call needed.
- White glove migration
- AI-assisted setup via MCP
The whole machine
From incoming call to money in the bank.
Each step triggers the next without you touching anything.
On a tracking number tied to a publisher and campaign.
Robocalls, spam carriers, and bad actors never reach your buyers.
Direct, external, and Marketplace buyers compete in real time.
Routed to the winner with caps, priorities, and fallbacks applied.
Duration, AI score, or the buyer’s own rules decide if it counts.
Deducted from a prepaid balance or added to the next invoice.
Payout calculated from the same ledger, margin recorded.
AI Watchdog reads the transcript and flags anything you told it to.
Automatically.
Start a 14-day free trial. No sales call. Set up in minutes.
Wall of love
Don't take our word for it.
Real feedback from operators running their pay-per-call business on CallScaler.
"We switched from Ringba, and adding new buyers has been a lot easier. New buyers automatically get added to the right call flow, so we’re not going in and updating routing every time. It’s one less thing to deal with as we grow."
Randy G.
Pay-per-call network operator
"We have multiple buyers bidding on our calls, and CallScaler automatically sends each call to the highest bidder. Once we got it set up, there was a lot less routing to mess with instead of dealing with static bidders. That’s freed us up to focus on finding more buyers and growing volume."
Maximus U.
Pay-per-call network operator
"We already had buyers, so we weren’t looking to replace those relationships, but we enabled the CallScaler Marketplace so we have another place to sell calls when we need it. We can buy calls there too when our buyers want more volume. It’s nice having both options in the same platform."
Gordon C.
Call broker
"When you’re running a lot of lead gen sites, number costs add up fast. Local numbers at $0.50 each made a huge difference for me. I went from 200 to 1,500 tracking numbers in a week and paid less than half what I would have with Twilio."
Sarah C.
Solo pay-per-call marketer
"I started with just a few numbers for my home services sites and now have over 100. Being able to see which sites are bringing in calls makes it easier to know what’s working. It’s been easy to add numbers as the business has grown."
David R.
Founder of a home services lead gen co
"We switched from CallRail and saved $2,400/mo. Same features, way better pricing. It was a no-brainer for our agency."
Marcus T.
Runs a 15-person lead gen agency