Call tracking is a unique and powerful digital marketing tool that lets you track customer interactions with your brand and target the right customers at the right time. In this article, we will explore why call tracking is such an important tool for agencies and explain how it can benefit your agency business.
With over 50% of B2B sales occurring over the phone, call tracking can be a game changer for any company that wants to grow its business via customer service. Let’s take a look at some of the ways using call tracking can help your business succeed.
CallScaler is the best call tracking software for agencies
Sum up: What is call tracking?
Call tracking software is a digital marketing tool that helps you track customer interactions with your brand and target the right customers at the right time.
This software tracks the number of calls made to your business, the length of their conversation, and what type of questions are asked. For agencies, call tracking is a unique and powerful tool that can help increase revenue by efficiently targeting customers.
You will find tracking calls to be valuable for many reasons. For example, it may be helpful when you want to show your clients statistics on how they perform to one another. It will also give insight into how your product or service performs with certain customers. This is important because it helps you know where to best spend resources on improving sales.
Call tracking allows you to target your audience more precisely than traditional methods and reach relevant people who want to hear from you at a specific time. This allows businesses like yours to focus resources where they will make the most impactful difference in revenue generation.
Why you should use call tracking for your agency business
Call tracking gives you a unique insight into how your customers interact with your company. By tracking the number of calls, inbound and outbound, you can use this data to better understand what your customers need from you. You can also use call tracking to determine which days/times provide the best customer service.
The key is that call tracking allows you to tailor your marketing efforts specifically to your audience’s needs. For example, if your business is an accounting firm and most of your clients are wives of business executives, then calling during work hours would be a bad idea. But if you were a plumber, calling on weekends would yield better results.
With call tracking, it’s easy for you to know who is calling and when and where they are calling from so that you can make the most effective contact at the right time.
Call tracking basics
Call tracking is an essential and time-saving marketing tool that lets you see details of phone calls as they happen. You can use call tracking to identify what your customers are looking for, which leads are converting, and the most successful things your customer service team is doing.
This information can help you improve your customer service, dramatically reducing your cost per lead by up to 10x. When you use these types of phone numbers to track calls, your marketing efforts will greatly improve and when you combine this software with Google Analytics or paid search ads, you see a massive ROI in terms of call conversions.
One thing you should know about call tracking is that it’s not designed for just one type of business. Call tracking is a versatile digital marketing tool that helps agencies increase sales and improve customer experience. It’s best used with websites, mobile apps, voice services, emails, social media ad campaigns, sales outreach programs and more!
How to make sure your calls are tracked accurately
Tracking call analytics for your clients is powerful, but it must be used correctly and consistently to be effective. First, tracking software must be integrated into your current business processes. But it’s not hard, all you need to do is get tracking numbers and assign them to marketing campaigns.
With this tracking software, you can start performing best practices for all your marketing channels with features like:
1. Call Intelligence
When the customer has a question about an order or product, you can use this information to follow up with them in their own language and ensure they are satisfied. Using call tracking data to track customer interactions will help you make better customer service decisions.
2. Call Insights
Another way that call tracking data can help your business is by giving you insight into your customers’ buying behaviors and habits. This data will give you valuable insights into what customers are doing outside your website and where they spend their money (whether it’s on Amazon or other retailers).
With these insights, you can take measures to appeal to new customers and find out how likely they are to purchase from you versus other competitors in the market.
3. Improve conversion rates for your agency partners
Another benefit of using call tracking for agencies is that it helps improve lead conversion rates within your sales funnel by providing more targeted messaging. In addition, using tools like live chat provides a great opportunity for companies to reach out to leads while waiting on hold so they don’t miss an opportunity when dealing with potential clients.
CallScaler is the best call tracking software for agencies
Benefits of using call tracking for agencies
The first benefit of using call tracking is that it helps you stay competitive with your competition. Companies with more sophisticated call tracking systems tend to win in B2B marketing because they can track the effectiveness of their campaigns.
You can also give your client accounts so they can log in to view phone calls made to their business and track which marketing campaigns are working best. A marketing agency can track calls for their client using call tracking numbers and see key metrics on which marketing channels (online or offline ads) are bringing in phone conversions.
If marketing agencies want to grow, they need to be at the forefront of digital marketing, and call tracking numbers give you a way to do so without spending a lot of time and money on traditional advertising methods.
Call tracking also saves you time and money. One of the most costly elements of traditional advertising is media buys such as print ads or television commercials. Instead, agencies can use call tracking data to target specific customers who are likely to respond well to their products or services.
With this data, they can better track leads and evaluate which customers will return for future business and which ones will churn out quickly and need follow-up call conversations with another agent or professional at the business.
Call tracking also allows agencies to identify customer issues earlier than they would through other channels like voice calls or emails. Call tracking data shows how often a customer interacts with your company by phone and when those interactions occur over time.
This data lets agencies identify potential problems in advance so that they can address them before the issue becomes too widespread for them to handle efficiently.