Pay Per Call Software with Call Tracking Built In
Run your entire pay-per-call network from one platform. Manage buyers, publishers, offers, and payouts, with call tracking, real-time bidding, and White Label built in.
The bottom line
Last updated: July 2026CallScaler is pay-per-call software that runs your whole network from one platform: call tracking, buyer and publisher management, Real-Time Bidding, ping/post routing, Dynamic Payout Sync, prepaid buyer balances, and automated publisher payouts. Pay-per-call is a performance marketing model where advertisers pay for qualified inbound calls instead of clicks, and a pay-per-call network connects publishers who generate the calls with the buyers who buy them. RTB and White Label are included free on the Pay Per Call plan ($600/mo, or $400/mo annual), where they run $39/mo and $49/mo as add-ons on other plans. Ping/Post handles single-buyer integrations like Arroyo, MarketCall, Ringba, and TrackDrive.
Quick facts about Pay-Per-Call Software
What is pay-per-call marketing?
Pay-per-call marketing is a performance marketing model where advertisers pay for qualified inbound phone calls instead of clicks, impressions, or web leads. An advertiser only pays when a real caller reaches them and meets predefined qualifying rules like minimum call duration, geography, or caller intent.
It sits alongside CPA and per-lead advertising models, but the conversion is a live phone call, so intent and conversion rates run higher than click-based channels. Every call is trackable end to end, so you know which publisher, campaign, and unique phone number drove it.
How a pay-per-call network works
A pay-per-call network connects three parties. Publishers (affiliates) drive the calls, advertisers (buyers) purchase them, and the network facilitates every step in between. It issues unique tracking numbers, tracks and qualifies each call, routes or auctions it to the right buyer, and pays the publisher automatically once the call qualifies.
- 1Publisher runs traffic
A marketer runs “emergency plumber” ads with a unique tracking number.
- 2A customer calls
A homeowner with a burst pipe calls that number.
- 3The call is qualified
The network confirms a real, local homeowner who needs a plumber now.
- 4The end business buys
A local plumbing company answers the call and pays for the lead.
The publisher earns a payout (say $45) for that call. That is what makes it pay-per-call.
Built for publishers and advertisers alike
For affiliates and publishers
Pay-per-call is affiliate marketing where the payout event is a phone call. Drive quality inbound calls through SEO, paid search, social, or offline media and get paid per qualified call, at payouts far higher than a typical affiliate program.
Browse offers in the marketplaceFor advertisers and call buyers
Only pay for calls that meet your criteria, from callers with real purchase intent. Set payouts per call, per minute, or per qualified lead, target by geography, and cap daily volume. Prepaid balances mean no invoicing and no chargeback risk.
Become a buyer in the marketplaceWhat makes CallScaler different for pay-per-call
Most call tracking platforms treat pay-per-call as a bolt-on. CallScaler builds it into the core platform alongside call tracking, AI analysis, and routing, so every call gets AI summaries, lead scoring, and fraud detection with no extra per-feature or per-minute fees.
Real-Time Bidding and White Label are included free on the Pay Per Call plan, where they cost $39/mo and $49/mo as add-ons elsewhere. Compared with Ringba or Invoca, where advanced features often require enterprise pricing, CallScaler includes everything.
Your whole network in one dashboard
Track revenue, margins, qualified calls, and call value across every buyer and publisher in real time. Filter the call log, open any call, and read its AI insights without leaving the page.
Turn every call into a live auction
Drop the RTB step into any call flow and every inbound call becomes a live ping-post auction. CallScaler pings every active buyer in parallel with the caller and zip, then routes to the highest accepted bid above your minimum, in under a second.
- Unlimited buyers per auction, no per-call or per-buyer fees
- Safe failover routes the call if no bid clears your minimum
- Included free on the Pay Per Call plan (a $39/mo add-on elsewhere)
Add any buyer in seconds
Paste a curl command, raw HTTP request, or a Ringba, MarketCall, TrackDrive, or Arroyo spec and Claude extracts the endpoint, headers, and params automatically. Placeholder syntax is mapped to CallScaler's templates, so a new buyer goes live in seconds instead of hours.
Single-buyer integrations, built in
Not every relationship needs an auction. The Ping/Post Buyer step posts call data to one buyer (Arroyo, MarketCall, Ringba, TrackDrive) and only forwards the call if they accept inside the 8-second window. If they reject or time out, the call falls through to your fallback.
Pay publishers on real revenue, automatically
Static per-call rates leave money on the table. Dynamic Payout Sync lets your buyer's reported call revenue drive the publisher payout in real time.
Buyer reports revenue
When a buyer earns on a call, they fire a call status webhook back with the ref ID and the revenue amount.
You keep your margin
CallScaler matches the webhook to the call and takes your configured network margin, a percent or a flat amount.
Publisher gets paid
The rest is credited to the publisher who sent the call, with no manual reconciliation.
The CallScaler pay-per-call marketplace
Beyond the software, CallScaler runs a public pay-per-call marketplace that connects publishers and advertisers directly. Advertisers become buyers and tell CallScaler the calls they need across 200+ verticals, and publishers browse, apply, and start driving calls without cold outreach.
- Buyers source inbound call volume from vetted publishers
- Marketers find offers that pay per qualified call
- The fastest way to launch a pay-per-call marketing business
Best verticals for pay per call campaigns
Pay-per-call campaigns win in high-intent verticals where prospective customers would rather call than fill out a form.
Home services
HVAC, roofing, plumbing, and pest control, driven by local SEO and Google click-to-call ads.
Insurance
Auto, home, and health, where callers want to speak to a licensed agent before buying.
Finance
Loans, debt, and tax, high-value verticals with strong per-call payouts.
Legal services
Personal injury and mass tort, long call durations and premium payouts.
Healthcare
Senior care, addiction treatment, and elective procedures with high customer value.
Travel
Flights, cruises, and vacation packages with seasonal demand spikes.
Advanced call tracking on every call
Pay-per-call is only as good as the call tracking underneath it. Every number ships with dynamic number insertion, per-source attribution, call recording, AI summaries, and lead scoring, so the attribution data that decides a payout is the same data you use to optimize campaigns.
Protect your margins from spam and fraud
Built-in fraud protection stops spam and duplicate calls from ever becoming a billable event.
Robocall blocking
AI spam detection stops robocalls before they connect to a buyer.
Duplicate filtering
The same caller is never billed twice across your network.
Minimum duration
Only calls past your length threshold count as conversions.
Lead score gates
Low-quality calls below your AI score never trigger a payout.
How it works
Route, track, and bill every inbound call across your entire pay-per-call network.
Set Up Your Network
Add call buyers and publishers. Configure rates, caps, geographic targets, and routing rules.
Create Offers
Build call offers with payout rules: per-call, per-minute, or per-qualified-lead. Set conversion criteria.
Route via RTB or Ping/Post
Auction every call across multiple buyers in real time, or post to a single buyer like Arroyo, MarketCall, or Ringba and route only on accept.
Sync Revenue, Pay Publishers
Buyer call status webhooks report actual revenue back. CallScaler takes your cut and credits the publisher the rest, automatically.
Key capabilities
A complete pay-per-call platform with call tracking built in, not a bolted-on feature.
Real-Time Bidding
Auction every inbound call to all of your buyers in parallel. Highest bid above your minimum wins, and CallScaler routes the call in under a second. Included free on the Pay Per Call plan.
White Label
Run the whole platform under your own brand with a custom domain, your logo, and your colors. Buyers and publishers never see CallScaler. Included free on the Pay Per Call plan.
Ping/Post Routing
Send call data to a single buyer (Arroyo, MarketCall, Ringba, TrackDrive) and only forward the call if they accept. Built into the call flow editor on every plan.
Dynamic Payout Sync
Buyers report real call revenue via call status webhooks. CallScaler keeps your margin and pays the publisher the rest. No manual reconciliation.
Buyer & Publisher Management
Manage your entire network of advertisers and affiliate publishers. Set rates, caps, schedules, and geographic targets per partner.
Flexible Payout Models
Pay per call, per minute, or per qualified lead. Different rates for different geographies.
Prepaid Buyer Balances
Buyers deposit funds upfront. Calls deduct at your rates. No invoicing, no chargebacks.
Fraud Protection
AI-powered spam detection, duplicate call filtering, and minimum duration requirements.
Network Analytics
Revenue, margins, buyer performance, publisher quality, all in real-time dashboards.
AI Buyer Autofill
Paste any curl, raw HTTP, or network spec and Claude extracts the endpoint, headers, and params automatically. New buyers go live in seconds.
Pay-per-call software compared
| Platform | Starting price | RTB per-call fee | AI call scoring included | Fraud protection included |
|---|---|---|---|---|
| CallScaler | $600/mo (Pay Per Call plan) | $0 (flat $39/mo addon) | Yes | Yes |
| Ringba | $295+/mo | Per-call fee | No | Yes |
| Retreaver | $99+/mo | Per-minute fee | No | No |
| Invoca | Enterprise (custom) | Custom | Yes | Yes |
Pricing as of July 2026 from public sources. CallScaler bundles call tracking, AI call summaries, lead scoring, and fraud protection into every plan with no per-call RTB fees, which makes it the lowest-cost full pay-per-call platform for growing networks.
Who uses pay-per-call software?
Performance marketing operators, affiliates, and marketers that buy and sell qualified phone calls as a lead product.
- Pay-per-call network operators managing buyers, publishers, and payouts
- Pay-per-call affiliates and publishers who drive inbound calls to marketing offers
- Lead generation companies selling phone leads to service businesses
- Affiliate networks expanding their affiliate programs into phone-based, pay-per-call offers
- Agencies and marketers running call campaigns with performance-based billing
Frequently asked questions
Common questions about Pay-Per-Call Software.
Related features
Works great with Pay-Per-Call Software.
Real-Time Bidding
Turn every inbound call into a live auction. CallScaler pings every active buyer in parallel with the caller's zip, collects bids in milliseconds, and routes the call to the highest bidder above your minimum.
Learn moreCall Flows
Build sophisticated call routing with zero code. Greetings, IVR menus, round-robin distribution, schedule-based routing, geo-routing, and webhooks, all in a visual editor that anyone can use.
Learn moreRobocall Blocking
AI-powered spam detection identifies and blocks robocalls, telemarketers, and fraud calls before they reach your team or burn through your pay-per-call budgets.
Learn moreStart tracking your calls today
Sign up free, set up in under 60 seconds. No credit card required.