Turn every inbound call into a live auction. CallScaler pings every active buyer in parallel with the caller's zip, collects bids in milliseconds, and routes the call to the highest bidder above your minimum.
CallScaler's real-time bidding addon turns every inbound call into a live ping-post auction. After the caller enters their zip, CallScaler pings every active buyer simultaneously with the caller and zip data, collects bids in milliseconds, and routes the call to the highest accepted bid above your minimum. The addon costs $39/mo with a 7-day free trial. AI buyer autofill extracts endpoints from pasted curl commands or network specs (Ringba, MarketCall, TrackDrive, Arroyo). Safe failover routes the call to your configured destination if no buyer accepts.
Every call becomes a live auction in under a second.
The call flow asks the caller for their 5-digit zip. CallScaler retries up to 3 times on invalid input before falling through.
CallScaler fires ping-post requests to every active buyer simultaneously with the caller phone, zip, and ref ID, then waits for bids.
Buyers respond with accept or reject and a bid amount. CallScaler picks the highest accepted bid above your minimum and dials the winner.
If no buyer accepts or every bid falls below your minimum, the call routes to your configured failover destination. The caller is never stranded.
Parallel ping-post, highest bid wins, safe failover. Built for serious pay-per-call operators.
Every active buyer gets pinged simultaneously, not in sequence. The auction completes in under a second.
Only bids above your minimum qualify. The winner is the buyer paying the most for that specific call, on every single auction.
Add as many buyers as you want to a single RTB step. Pause individual buyers without losing their config.
Paste a curl command, raw HTTP request, or Ringba/MarketCall/TrackDrive spec and Claude extracts the endpoint, format, headers, and params automatically.
Buyers see the caller's zip and tracking number on the ping. They accept, reject, or bid based on their geographic capacity.
If every buyer rejects or no bid clears your minimum, the call routes to your configured fallback. No dead air, no hangups.
No credit card required. Set up in under 60 seconds.
Pay-per-call operators who want to maximize revenue per call by letting buyers compete in real time.
Most call tracking platforms route calls using static priority rules: if the caller's geo matches buyer A's territory, route to A. RTB flips the model. Every active buyer gets pinged simultaneously with the caller's data, and the platform picks the highest bidder above your minimum. The same call that pays $18 to your top static buyer might pay $35 in an open auction when buyer C has spare capacity that day. RTB lets the market price every individual call instead of locking you into rates negotiated months ago.
Here is exactly what happens between the caller entering their zip and the call connecting:
Configuring a new buyer used to mean reading the network's API docs and hand-mapping every field. CallScaler ships an AI autofill that takes a paste of any curl command, raw HTTP request, JSON example, or excerpt from a network's help page (Ringba, MarketCall, TrackDrive, Arroyo Media, and others). Claude reads the spec and outputs a structured config: endpoint URL, request format (form versus JSON), headers, body params, and notes on anything ambiguous. Placeholder syntax like %CALLER_ID%, [tag:InboundNumber:Number], or {{phone}} gets mapped to CallScaler's standard {caller}, {zip}, {ref_id} templates automatically.
Buyers come and go. Daily caps get hit, networks pause integrations for compliance review, and rate negotiations happen mid-month. Instead of deleting a buyer's config every time, CallScaler lets you pause individual buyers in the RTB step. Paused buyers are skipped in every auction until you un-pause them. The endpoint URL, headers, and params stay intact, so flipping a buyer back on takes one click.
RTB auctions don't always have a winner. Configure your fallback so callers are never stranded:
Real-time bidding is a paid addon at $39 per month with a 7-day free trial. Pricing is per business, not per call or per buyer, so you can run unlimited auctions with unlimited buyers on a single subscription. To enable it, open any call flow, drop in an RTB step, paste a buyer spec into the AI autofill, and you are live. Most major networks (Ringba, MarketCall, Arroyo Media, TrackDrive) work out of the box. You can run RTB alongside static routing in the same call flow, for example, send VIP traffic to a single high-paying buyer and route everything else through the auction.
Common questions about Real-Time Bidding.
Works great with Real-Time Bidding.
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