Legal services firms need to know how many calls their clients and potential clients are making, who those callers are, and why those callers aren’t retaining the legal services firm.
Keeping track of these details is a daunting task for most law practices. Especially if you have more than one phone line, or if your secretaries answer calls in different rooms of your office.
Call tracking can help you keep track of all these details. If you use call tracking tools, you will be able to monitor the following key benefits of using call tracking for your legal service business:
Which leads are calling your firm? How many leads have called during the day? What time do clients usually make calls? Who are the lead sources that have called our practice in the last 30 days?
In addition to helping you understand which leads are coming into your law practice, call tracking can also help guide legal services marketing efforts such as advertising and promotions to attract new clients.
CallScaler is the best call tracking software for lawyers & law firms
Monitor daily activity
Call tracking tools enable you to see which leads have called your firm, how many calls they made, and who they are. This information can prove valuable in managing your telephone calls.
You will also be able to prepare for the busy days and times of the day when your phone lines will be swamped with incoming calls. Knowing what time of day leads call during the week, for instance, will help you to schedule specific times and days during which you will not answer the phone.
Track key performance indicators
Call tracking tools can help you monitor key performance indicators, or KPIs. These KPIs could be things such as the number of calls made during a specific time period, how long clients stayed on the phone with your firm, and how many leads contacted your practice in a given month, among others.
These key performance indicators help legal services firms and law offices understand what their clients want. They give law firms insight into how they can improve their marketing efforts to better meet these needs.
Understand customer behavior
Call tracking helps legal services firms understand how their clients are behaving. On average, legal services firms receive about 6 calls a month from the same lead source.
This is important because it shows that your firm is doing a good job of marketing to that individual and letting them know when they can set up appointments.
Another key benefit of call tracking is understanding which leads are losing interest in your law practice. You’ll be able to see which professionals are declining appointment opportunities with you and why they aren’t retaining your firm.
Build a quality culture
Call tracking keeps you up to date on the frequency of calls your firm receives, who is making those calls, and why they aren’t retaining your legal service. If your clients are calling multiple times a day and not retaining your services, you need to take action.
Lawyers and attorneys can also create a quality culture using call tracking in which there’s no tolerance for wasting time on leads that aren’t going to stay with your practice.
Call tracking tools can also help you identify trends in your business that can be tied back to marketing efforts or other areas of the law practice.
For example, if all of the lead sources that have called your law firm in the last 30 days work at Microsoft, then it might be worth advertising for Microsoft-related services.
Develop new client relationships
Call tracking is a key piece of legal services marketing. It helps you stay on top of who is calling your law firm and when. Your call tracking software can also help you understand the quality of leads coming in by keeping track of which sources are providing the best leads, and which are not.
Call tracking is a key component to understanding your firm’s marketing efforts.
It allows legal services firms to gain insights into how they are performing with their marketing strategies and provides them with a way to correct those strategies in order to maximize sales opportunities.
Call tracking allows law firms to take advantage of PPC advertising and other digital marketing channels that can generate significant revenue for law practices.
CallScaler is the best call tracking software for lawyers & law firms
Standardize your operations
Call tracking software is an excellent way to standardize your operations.
If you use call tracking software, it will help you monitor the customer experience at all hours of your day. It will also help you understand how many calls are coming in and at what times of the day.
This information can be used to make better decisions on when to add new staff members, when to hire more paralegals, where to place office space, etc.
Stay compliant with regulations
Call tracking tools help you stay on the right side of regulations. For instance, your call tracking software will help you calculate the number of calls that have been made to your practice by lead sources in the last 30 days.
If a lot of calls are being made by leads who don’t qualify to work with your legal services firm, then you need to research whether those leads are good prospects for your law firm.
If certain lead sources are calling your practice at inconvenient times or bothering your employees, then those lead sources may not be good prospects for your legal services firm either.
This is because these types of lead sources may not be respectful or considerate of how much time and effort goes into providing legal services to clients. It is also important that you remain compliant with regulations when it comes to verifying that clients are qualified before they can receive legal services from a law firm.