How it works
The three roles in a Pay Per Call network — buyers, publishers, and you (the network admin) — and how a call becomes a payout.
The three roles
A Pay Per Call network has three players. Buyers pay you for the qualified calls that land on their phones. Publishers (sometimes called affiliates) send the call traffic in exchange for a per-call payout. You, the network admin, sit in the middle: you publish offers, approve publishers, route their calls to buyers, settle the money on both sides, and resolve disputes.
Everything you do as the network admin lives under /app/ppc with tabs for Buyers, Publishers, Offers, Applicants, Payouts, Disputes, and Pay Per Call Settings.
How a call becomes a payout
1. You publish an offer with a payout range and minimum call length.
2. A publisher applies; you approve them under Applicants and they get a tracking number assigned.
3. A caller dials the publisher's tracking number — the call routes to one of your buyers.
4. If the call clears the offer's minimum length, it qualifies. The buyer gets billed, the publisher earns a payout, and your share is whatever's between the two.
5. Buyer-initiated disputes can reverse the billing on a qualified call.
6. Payouts to publishers are settled manually at the end of each month via PayPal.
Where listings show up
Marketplace-distribution offers appear on the public CallScaler Marketplace at callscaler.com/marketplace. Publishers browse there, find your offer, and apply. Network-only offers stay invisible to the public; you assign campaigns directly to publishers you've already added.
On the public marketplace this is branded as the CallScaler Marketplace. In tickets, emails, and your in-app surface, you'll see the same name — never "Pay Per Call Marketplace addon", that's a different smaller product.
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