Buyers
Add buyers, top up their balances, and route qualified calls to them.
Adding a buyer
Open the Buyers tab under /app/ppc. Click Add Buyer to create a buyer account with a name + email. New buyers get a welcome email with credentials (or, if they already have a CallScaler account, an invite). You can also generate a self-serve signup link with the Deposit link action.
From each buyer's row you can adjust their balance, suspend their account, log in as them to debug, or open their detail sheet.
Balances and deposits
Buyer balances are pre-paid: calls keep routing while their balance is positive, and pause when it hits zero. Buyers can top up via the Stripe-hosted deposit link, or you can adjust their balance manually from the row menu (handy for one-off refunds or deposits made off-platform).
Inbound webhooks as buyer-like sources
If a buyer would rather pay-per-call you via their own pixel/postback than via prepaid balance, you can attach a payout-bearing inbound webhook to their offer instead. Calls that fire the webhook with a payout amount count as buyer revenue against the publisher's earnings, even though no buyer balance is touched.
This pattern is useful for offer-level conversion tracking. It's a separate-thing-to-flesh-out: today you wire it up in the call flow's webhook step, but a first-class "webhook buyer" type is on the roadmap.
For ping/post (real-time bidding) buyers, use the RTB step in your call flow — that's a different mechanism documented under Real-Time Bidding.
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