Qualified Calls
Use duration thresholds and AI signals to measure call quality across dashboard, call log, and ad conversion workflows.
How Qualification Works
CallScaler uses two qualification signals:
1. Duration-based qualified calls for dashboard and reporting (based on your business threshold).
2. AI qualification in call intelligence (qualified or not qualified, with a reason when available).
You can use both together: duration for volume reporting, and AI for quality analysis and ad conversion filtering.
Set Your Qualified Call Threshold
1. Open Settings → Preferences.
2. Find Qualified Call Threshold.
3. Choose the number of seconds that should count as a qualified call.
4. Save.
That threshold is used in dashboard qualified metrics and qualified-call views in reporting.
A common starting point is 90 seconds, then adjust after reviewing real calls. For example, a plumber who books quickly might use 60 seconds, while a legal intake team might use 120 seconds.
View Qualified Calls in Call Log
1. Go to Call Log.
2. Turn on the qualified-only view.
3. Review the filtered results using your current threshold.
You can still apply all normal filters (date range, source, call flow, number, and more) while reviewing qualified calls.
Review AI Qualification in Call Detail
Open any call from Call Log and check the AI Insights section. You can see:
- AI score
- AI category
- Qualified or Not Qualified badge
- Qualification reason (when available)
This is useful when two calls have similar duration but different lead quality.
Use Qualification in Ad Integrations
In Addons, each ad platform integration supports qualification filters like minimum duration, minimum AI score, and qualified-only mode. This helps send cleaner conversion data back to Google Ads, Meta Ads, and Microsoft Ads.
If your thresholds are too strict, valid leads may be excluded from conversion uploads. Start conservative, monitor results for a week, then tighten filters.
Troubleshooting Qualification Results
If qualified counts look off:
1. Confirm your threshold in Settings → Preferences.
2. Compare a few calls just above and below the threshold.
3. Check AI Insights in call detail to separate duration-based qualification from AI qualification.
4. Review ad integration filters in Addons.
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