Pay Per Call Marketplace
Run or participate in pay-per-call campaigns with CallScaler's marketplace.
What is Pay Per Call?
Pay Per Call is a performance marketing model where advertisers pay publishers for each qualified phone call generated. CallScaler's marketplace connects businesses who want phone leads (advertisers) with marketers who can generate them (publishers).
For Advertisers
The Pay Per Call addon lets you create and manage campaigns:
1. Create an offer with your requirements (service area, hours, call duration minimums)
2. Set per-zip-code pricing
3. Review and approve publisher applications
4. Track qualified calls and payouts
5. Review call quality and dispute questionable calls
Publishers find your offers in the CallScaler marketplace and apply to promote them.
For Publishers
Browse available campaigns in the marketplace, apply to ones that match your traffic, and get dedicated tracking numbers for each campaign. You earn money for every qualified call that meets the advertiser's criteria.
Publisher accounts have a separate signup flow and dedicated dashboard.
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