Ad Platform Integrations

When you connect CallScaler to your ad platforms, phone calls from your ads are automatically reported back as conversions. This means Google, Meta, and Microsoft can optimize your campaigns for calls, not just clicks. It's the key to getting more phone leads for less money.

CallScaler sends call conversion data to Google Ads using the gclid (Google Click ID). When a visitor from Google Ads calls your tracking number, CallScaler reports the call back to Google as an offline conversion.

To set up: go to the Addons page, click the Google Ads card, and enter your Google Ads Account ID and Conversion Action ID.

CallScaler reports call conversions to Meta using the fbclid. This helps Meta's algorithm optimize your ad delivery for people who are more likely to call.

To set up: go to the Addons page, click the Meta Ads card, and enter your Meta Pixel ID and Conversion Event name.

CallScaler reports call conversions to Microsoft Ads using the msclkid. To set up: go to the Addons page, click the Microsoft Ads card, and enter your Microsoft Ads Account ID and Conversion Goal details.

You can configure qualification filters on each integration so only high-quality calls are reported as conversions. Available filters include minimum call duration and minimum AI intelligence score. For example, you might only report calls that lasted at least 60 seconds and had an AI score of 50 or higher.

This prevents short spam calls from being counted as conversions in your ad platforms, giving you cleaner data and better optimization.