Form Tracking

Form tracking captures every form submission on your website and records it alongside your call data. This gives you a complete picture of all leads, both phone calls and form fills, in one dashboard. Each form submission includes the same UTM, landing page, and click ID attribution as your calls.

Form tracking is part of the Website Tracking addon. Once enabled:

1. Go to Addons and enable Website Tracking
2. Configure form tracking settings (optional CSS selector to target specific forms)
3. Add any field names to exclude from capture (like credit card fields)
4. Add email addresses for form submission forwarding

If you've already installed the tracking snippet for number pools, form tracking works automatically. No additional installation needed.

Want to receive form submissions by email? Add forwarding email addresses in the form tracking settings. Each new submission will be emailed to all configured addresses with the form field data and attribution information.

All form submissions appear on the Forms page. Each entry shows the date and time, form URL, all captured field values, UTM attribution data, landing page and referrer, and click IDs.

For security and privacy, you can specify field names that should never be captured. Common exclusions include password fields, credit card numbers, and SSNs.