Call tracking is the process of monitoring and recording phone calls. Call tracking is used by call center businesses, as well as brick-and-mortar companies that offer services over the phone. It can be a great tool for any business—from small home-based businesses to large corporations and agencies.
Call tracking can help you measure the success of your services, analyze different marketing strategies or run customer loyalty programs.
A good call tracking system like CallScaler will also give you actionable insights and data to drive continuous improvements in your company’s operations, processes, sales and customer service.
Read on for more about why you should use call tracking for your plumbing business, including the specific benefits you’ll get from implementing it.
You will know when to expect new customers
Call tracking is a useful tool for businesses that offer services by phone. It is used to track the progress of customers’ calls. It can help you measure the success of your services and analyze different marketing strategies or run customer loyalty programs. A good call tracking system will also give you actionable insights and data to drive continuous improvements in your company’s operations, processes, sales, and customer service.
This can be especially helpful if you have a high-turnover business with lots of customers coming through your doors every day. With call tracking, you’ll always know when new customers are coming in to contact you on the phone. This information can help you adapt your service delivery to better serve those new customers when they arrive.
You’ll be able to identify your most valuable customers
If you want to understand who your most valuable customers are, call tracking is a must. It’s recommended that you implement call tracking in order to identify the most profitable customer segment and make sure that those customers are getting the best experience possible from your company. You can monitor what’s working for each of your customers, which will help them become more loyal.
Call tracking helps you identify key metrics such as average hold time, total calls made per day, which leads are most likely to convert into a sale, and more. With these insights, you can make adjustments and improve the quality of service provided to every customer group. Talk with your team about how they think call tracking could be useful for your business before deciding on implementing it.
You’ll be able to see which services drive the most revenue
If you’re a plumbing company, call tracking can give you the ability to see which services are the most profitable. For example, if you have a plumber come out to your customers’ homes to fix their clogged drain and they spend three hours on that one job, then you know that service is worth more money than all other services combined.
Call tracking can also help measure how much money your team members are making in order to compare salaries and benefits. This requires data from your phone system because it will give an instant dollar value for each call.
You’ll be able to improve lead quality and conversion rates
Call tracking can help you improve lead quality and conversion rates for your business.
If you’re not getting the desired results from your marketing strategy, call tracking might be able to help. You can use call tracking to track the number of leads that come in, what percentage of those leads turn into customers and customers who choose to return for more services or buy products or services again.
This data will give you a good idea of what’s working and what isn’t. You can also use analytics tools to analyze the type of calls coming in—like if they are web-based versus landline-based—and determine where there is room for improvement.
This will allow you to tailor your marketing strategy accordingly and boost efficiency across all areas of your company.
Call tracking for plumbing will give you actionable insights
Call tracking can help you gather valuable data about your services and your customer base. This is the first benefit of using call tracking for your plumbing business.
With call tracking, you can track phone conversations and analyze conversations to determine what actions are being taken by your customer service team, sales team or marketing department so you can make improvements.
You’ll also be able to see which marketing strategies are most effective for your company. Certain calls may indicate that a certain product or service is performing better than others in a particular demographic or geographical area.
You can use this information to focus on areas where you need improvement so that you don’t end up wasting money on ineffective marketing efforts.
Another benefit is the ability to quickly implement changes based on the insights that call tracking provides.
You can use call tracking reports to improve customer satisfaction, increase sales and develop new products/services by pinpointing areas where something might need improvement before it becomes an issue or problem.
Call tracking for plumbing will help you know who is actually calling and where they’re coming from, which will give you an advantage in the marketplace.
It’s even more important to use call tracking when you’re trying to improve lead quality and conversion rates.
You’ll be able to identify the best times to advertise, which will help maximize your ROI.