MarketplaceWhat is Pay Per Call?

What is Pay Per Call?

Pay per call is a simple idea: a business pays you every time you get a real person to call them. No clicks, no forms, just real phone calls from real people who need their services.

How Does Pay Per Call Work?

1
A Business Posts an Offer
A business that wants more customers (like a plumber, roofer, or lawyer) posts an offer on the marketplace. They say how much they will pay per phone call and what counts as a good call.
2
Marketers Drive Calls
Marketers (called "publishers" in the industry) see the offer and use their skills to get real people to call that business. They might run Google Ads, build websites, use social media, or other methods.
3
Everyone Gets Paid
When someone calls and stays on the line long enough (usually 60-90 seconds), it counts as a qualified call. The business gets a real lead. The marketer gets paid. Simple.

Pay per call is one of the fastest-growing forms of advertising because phone calls turn into paying customers up to 15x more often than website clicks.

Example: How a Plumber Gets More Calls

The Setup

You are a plumber who wants more customers. You post an offer on CallScaler saying you will pay $25 for every phone call from someone who needs a plumber.

Minimum call duration: 90 seconds. Targeting: your service area.

The Result

A marketer runs some Google Ads and gets someone to call you. The call lasts 90 seconds. The marketer earns $25. You get a new customer.

Everyone wins. You only paid for a real lead, and the marketer earned money for delivering it.

Why Pay Per Call?

Callers Are Ready to Buy

When someone picks up the phone and calls a business, they are serious. Phone calls turn into customers 10-15x more often than website visits.

No Wasted Money

Businesses only pay when someone actually calls. No paying for clicks that go nowhere or ads that get ignored.

Great Money for Marketers

Earn $10 to $250+ for every qualified call you send, depending on the industry. Top earners make thousands per month.

Perfect for Service Businesses

Any business where customers need to call to book. Plumbers, roofers, lawyers, dentists, HVAC companies, and hundreds more.

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