Pay per call is a type of advertising where a business pays for real phone calls from potential customers instead of paying for ad clicks. Think of it like Google Ads, but instead of someone clicking a link to your website, they call your business directly.
It works because a phone call is worth way more than a website visit. Someone who picks up the phone and calls a plumber, a roofer, or a lawyer is ready to hire. That is why phone calls convert into paying customers up to 15x more than web traffic.
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