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Pay per call is similar to pay-per-click Google ads, however, instead of a business paying to get a ad click, they pay to get an inbound call from a potential customer.
Pay per call has been growing rapidly in recent years because in most business verticals, a call will turn into a customer up to 15x more than a click to their website.
At CallScaler, we decided to build this marketplace to help businesses get more calls from potential customers and help experienced marketers work with businesses in a streamlined way.