When it comes to advertising on your channel, you have a lot of options. Unfortunately, most of those options can be overwhelming and confusing for the average vlogger.
That’s why call tracking is such an important tool for any channel that wants to increase their ad revenue.
Call tracking can help your audience know when they’re likely to see your ads, which can help you create more relevant ads and make sure that you’re actually getting the ROI that you want from your ad campaign.
In this article, we’ll explore the benefits of using call tracking with YouTube ads and tips on how to implement it in your strategy. Let’s take a look…
What is call tracking?
Call tracking is a way to track your ads and make sure they’re viewed by your audience. When you use call tracking, it will tell you how many people have seen your ad and when they first saw it. This helps you understand the success of your ad campaign.
Why use call tracking for your YouTube ads?
The first lesson of call tracking is that it allows you to measure your ads’ performance. It gives you the ability to see how many times each ad is seen and how well each ad performed.
This means that you can quickly identify when an ad is performing poorly or what type of ads are most successful for your channel.
Call tracking also allows you to create more relevant ads with this information.
If your audience only watches certain types of videos, for example, then you can target those videos with your ads in order to get the best results possible. Additionally, if you’re not seeing a lot of clicks or calls on a particular video, then you know that it might be time to retire it from your rotation.
Who should use call tracking for YouTube?
Call tracking is useful for any YouTube creator who wants to use their ads to increase revenue, or anyone who uses the YouTube ad platform to generate calls for their business.
It’s an essential tool for any advertiser on YouTube. A call tracker like CallScaler will help you buy call tracking numbers and make it easy for you to track which ad is generating calls to your business
Other benefits of using YouTube call tracking
The benefits of using call tracking are many and varied. Here are a few reasons why you should use it for your YouTube advertising campaign:
- It will help you create more relevant ads
- It can help you track ad performance and ROI
- You can have the data provided by call tracking to determine the effectiveness of all of your YouTube ads
- Call tracking allows you to test different ad placements, which could help improve the effectiveness of other campaigns on your channel
How to set up call tracking for YouTube ads
First things first, you’ll need to have a Google Analytics account set up. If you don’t already have one, you can set up a new account for your business.
Then, head over the Ads Manager and click on “Custom Audiences.” Once there, you’ll see an option to create an audience from your Google Analytics data. You can either choose to use the data from your own YouTube channel or from another channel.
You’ll then want to make sure you have your CallScaler account set up so that you can show one of your call tracking numbers on your ad.
Tips for implementing YouTube ad call tracking
When using call tracking with YouTube ads, you’ll want to buy multiple phone numbers and put a unique phone number on each ad to test how each ad is doing.
From there, you can see how many calls each number received so that you can see which call resonated with your target audience the best.
After running the YT ads for a while, you can then decide to cut the ads that aren’t generating any calls and only run the ads that are generating the most call volume or converting the most customers.
Call tracking is an effective way to make sure your ads are reaching their intended audiences. By using call tracking, you can identify the people who are most likely to convert to leads, so you can better target your ads and improve ROI.