Call tracking is a great way to monitor the success of your calls and identify what works best for your business. However don’t just trust that it will bring you benefits, make sure you know how.
If you own a towing company, you should use call tracking as it can help you increase engagement with callers.
When callers are not interested in your service or product they are much less likely to take action and dial again. Using call tracking, you can identify which calls are not being successful and abandon those so that future prospects get an opportunity to see if your services work for them.
Look into using tools like CallScaler for an easy way to track all of these calls so that you can keep improving them over time.
Improve conversion rate
Since most of the phone calls aren’t going to be successful it is important that those who do take action have all of the information given so that they understand what is expected from them, when they need to act on it and any other details they should know before making a decision.
This makes it easier for them and helps reduce the number of calls which gets marked as uninterested after one attempt.
Set up call tracking for your towing company
Call tracking is a great way to take advantage of getting all the information you need so that you can improve your conversion rate. To set up call tracking for your towing company, think about setting up:
- Your phone number and website URL as the default landing page – This makes it easy for customers who are interested in your service or product to learn more about it.
- Track time taken on calls – When people call, they expect a certain amount of time for their call to be answered. If the time taken is too long (over 5 minutes), then drop that lead and don’t waste their time by answering a cold caller.
- Call tracking software – Tracking calls with software will make it easy for you to see which leads are following through on their initial interest and which are not. You can adjust future strategies based on this information so that your business is getting the most out of its efforts.
Use a third party service provider
Using a third party service provider to help with call tracking will increase your productivity. For instance, you can use CallScaler for call tracking and that way you don’t have the time to spend on it yourself.
Using this third party helps save you time, money and effort and so is a great investment.
If you are looking at increasing your conversion rates or marketing by making calls with more success then call tracking is an easy way to do it.
Set up Google analytics for your call tracking
Setting up Google analytics for your call tracking can help you to monitor the success of your calls and identify what works best for your business. Using Google analytics, you can see which marketing channels are working best.
- Use the event tracking feature in Google analytics
- Create conversion goals on the site to track conversion rates
- Set up goal tracking in Google analytics so that you have a clear view of how much revenue is generated through each marketing channel.
Benefits of using CallScaler for your towing company
CallScaler is the most popular call tracking app for towing companies and it has a lot of benefits. It is easy to use, gives you all the information you need in one place, has all the tools necessary to succeed with your digital marketing efforts, and is completely optimized for mobile devices.
It helps you convert more traffic into leads by giving detailed information on caller engagement. For example, if they are interested in your service but not sure if it’s the right fit they can learn more about what their options might be with this tool. CallScaler also lets them know how much it will cost up front so that they aren’t taken off guard when they get on the phone with someone at your company!
CallScaler also offers a variety of features which make it easier to run an effective marketing campaign. One feature that stands out is its built-in call recording feature.
With this feature you can record every step of every phone call from start to finish or just specific parts of the conversation such as when an offer has been accepted or when a tow truck arrives. This means that no matter where your business goes, there is always an accurate record of what happened!
CallScaler offers automatic campaign optimization based on lead generation goals like capturing leads or improving conversion rates. This makes sure that your efforts are always focused on what matters the most and maximizes both quality and quantity of leads coming in.
CallScaler keeps track of everything so you don’t have
Why you need to use call tracking
When you use call tracking, it will help provide a more seamless experience for your customers.
You may want to add an app into your call tracking experience for towing companies. This can be helpful for location data.
For example, if you are towing a car and the customer calls you to provide their location and insurance information, they can do that all through the app that you have on their phone. This makes it much easier for them and eliminates any confusion which could cause them to go elsewhere.
The same goes for when customers call in later with questions or concerns after the car has been towed. They can do that through your app and not have to go through multiple channels to get help from you.
Conclusion
Using call tracking for towing companies can provide a number of benefits.
Google Analytics and CallScaler have made it easy for towing companies to set up call tracking. CallScaler is a service that can be used for any type of business and is free for the first three months. CallScaler also offers a wide range of solutions for towing companies that include app-based call tracking and important features such as predictive dialing.
Call tracking has many benefits, including the ability to monitor the effectiveness of your marketing campaigns, get a hold of a potential customer in the middle of the night and find out who calls your towing company most often.