The roofing industry is a competitive one. Call after call, vendor after vendor, and customer after customer vies for the opportunity to win your business.
That’s why it’s so important for roofing companies to be able to track the effectiveness of their marketing campaigns and figure out which calls are yielding the greatest results.
After all, your phone service is only as good as the leads you’re getting on it.
Using call tracking software can help you identify what types of calls are more likely to yield sales than others, allowing you to spend your marketing budget more effectively in order to grow your business as quickly and cost-effectively as possible.
What is call tracking?
Call tracking is a type of software that helps businesses track the effectiveness of their marketing campaigns by identifying all calls on their phone system.
Call tracking software analyzes call data and then generates reports that show sales information, such as which calls are more likely to yield sales than others.
The benefits of using call tracking for roofing companies include:
- Discovering what types of calls are more likely to yield sales and which are not
- Knowing which areas of the business need improvement
- Creating custom reports to easily compare different areas against each other
Know the facts about who is calling your business
When you invest in call tracking software for your roofing company, it’s important to know exactly who is calling.
Don’t just include all of your leads and customers in the software. Instead, track the calls from your leads and those who have already called your business.
This will help you determine which leads are more likely to be profitable than others, ensuring that you get the most out of your advertising dollars.
Use call tracking to grow your sales pipeline
One of the most common reasons businesses turn to call tracking software is because they want to be able to identify which calls are most likely to lead to a sale.
With this information, companies can then decide where they should allocate their time and marketing budget in order to get the best results.
If you’re using call tracking software like CallScaler, it gives you insight into what types of calls bring in the most revenue for your business.
CallScaler is an excellent solution for roofing companies that are looking for a way to track their marketing campaigns and figure out which calls yield the best results.
Track what happens after you answer a call
When you answer a call, a call tracking service starts recording and sends that information to your company’s account.
From there, the software will record the time of the call, what was said during the conversation, how long it lasted, who called, and more. You can also use this to track who is calling for your company as well as what products or services your customers are asking about.
This allows you to see which calls are yielding results and which ones aren’t. It helps you identify what segments of your leads are worth pursuing in order to get closer to your goals.
This type of data helps roofing companies identify where they need to do a better job of marketing their company as well as strengthening their brand image.
Look for ways to improve your marketing game
Call tracking software can help you identify what types of marketing calls are more likely to yield sales than others. This allows you to spend your marketing budget more effectively in order to grow your business as quickly and cost-effectively as possible.
Call tracking software also lets you see which calls are most likely to result in a sale, allowing you to track the effectiveness of your marketing efforts while also providing invaluable insights that will help you improve them.
As if this weren’t enough, call tracking software provides insight into how long it takes each type of call to produce a lead, meaning you know where your time is best spent. It’s easy to focus on the best leads and make adjustments when necessary. It makes it easier for roofing companies to differentiate themselves from their competitors by focusing on those areas where they excel.
When you think about the benefits of call tracking, you might be thinking about different marketing tools. But call tracking can actually help your business.
Call tracking is one of the tools roofers can use to increase their efficiency, safety, and profitability.
It allows roofers to better manage their time and understand the customer service they get from each call. With call tracking, roofers are able to better target their resources and better understand how long each call takes.
With fewer wasted calls, roofers are able to schedule their work more effectively and reduce the overall cost of labor.