Call tracking is a great tool for any painting company that deals with customer service. It helps paint companies understand which days and times their customers are calling to check on the status of their job, as well as what time of day those calls are coming from.
Call tracking also shows whether customers are calling in general or just to inquire about a specific painting job.
That level of insight into customer behavior can have a huge impact on your business. When you know which marketing tactics work best, you can grow your painting company faster and expand at a more sustainable rate.
Read on to learn more about the benefits of using call tracking for your painting company and how it can help you grow…
A better understanding of your target audience
Call tracking provides paint companies with a much clearer picture of the type of customer they’re dealing with. This allows paint companies to develop more targeted marketing campaigns.
This is especially helpful for those markets that are less appealing to standard marketing efforts, like painting contractors in the suburbs.
Using call tracking, paint companies can send new customers who have been referred by trusted sources to message paint company representatives, thus giving them a better chance at being successful.
Not only does call tracking provides paint companies with more valuable insights about their target audience, it also helps them create better customer service practices and increase revenue from their existing clients.
Better marketing strategy development
Call tracking helps paint companies understand what their customers are doing and why.
For example, if your company is trying to market a product like the “Hipster Deck,” you might find that sales are limited by customers who don’t know about it yet.
You should look at using social media or a blog to promote your product. Or, if it’s a custom job and customer service isn’t as high of a priority as creativity, you could use call tracking to figure out which day is best for having your customer come in for an estimate.
Call tracking gives paint companies more insight into their marketing strategy development. For example, after seeing which days have the highest call volume, they could change their ad schedule on Facebook or Instagram to be more frequent on those days–or they could even send out coupons on those days so they can attract more customers.
Reduced time spent on customer service
One of the biggest benefits of call tracking is the amount of time it saves on customer service. With this information, you can streamline your customer service process and reduce the time spent talking to customers.
If you know which days and times your customers are calling, you can schedule your employees to be available during those times.
This will allow them to spend more time focusing on tasks that are directly responsible for growing your business.
Call tracking also allows paint companies to see when a specific job is being worked on so they can continue with other jobs without waiting for their last customer to finish up.
Reduced need for customer acquisition
A huge benefit of call tracking is that it can reduce the need for customer acquisition. With call tracking, you can determine which days and times are the most popular for your company to receive calls and which painting jobs your customers are inquiring about.
This allows you to make more informed decisions on how to market to your customers instead of just guessing.
When you know more about customer behavior, you make better marketing decisions that result in increased profits and a more sustainable business model.
Higher conversion rate from website visitors to customers
Call tracking can help paint companies improve their conversion rates. When you know which marketing tactics are working, it’s easier to apply those tactics across your company and see a higher rate of conversions.
You will know how to adjust your website content to entice more visitors to become customers. The result is a faster growth for your painting company.
When you know what marketing strategies work best, you can spend less time on ineffective marketing campaigns and more time on effective ones that produce better results.
Other benefits of call tracking for painting companies
There are other benefits of using call tracking for a painting company. For example, you can use call tracking to create customer loyalty programs.
This allows you to offer your customers incentives for sticking with your painting company instead of going elsewhere. You can also offer discounts to those who have stuck with you or continue to purchase paint from you regularly. In some cases, this could even be a free job or free paint!
Call tracking is an amazing tool that is worth picking up if your painting company deals with large amounts of customer service calls. It helps paint companies know the best time to contact customers and what days they’re calling in general.
If you invest in call tracking, it will help your business grow faster and at a more sustainable rate.
Call recording setup for painting companies
Call tracking is a tool that you shouldn’t be without if you are running a paint company. It allows you to see which days and times your customers are calling, as well as what time of day those calls come in–allowing you to make adjustments on the fly.
Ultimately, this kind of insight can have a big impact on your painting company. You can use it to understand which marketing tactics work best and grow at a more sustainable rate.