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Call tracking software for Google ads.

Buy call tracking numbers and know exactly which marketing campaigns make your phone ring.

call tracking for google ads

Do you know what marketing efforts are generating calls?

With CallScaler, you can finally answer the "how did you hear about us?" question for all of your customers automatically.

"Our ad agency is seeing a huge ROI from using CallScaler. It was easy set up for routing and recording calls and we can finally see analytics on which marketing campaigns are performing best."
Jeremy F.
BC Capital

What can you do with callscaler?

Run a better ad agency with call tracking.

Call tracking
Track your marketing campaigns efficiently with the most affordable rates in the industry (starting at $0.45/number)
Call flows
Call flows allow you to route calls in your business. Start with a greeting, forward calls, send automated texts, and more!
Call recording
Record calls, listen back, & download the mp3 to share with others.
SMS forwarding
Forward inbound text messages to any number.
Call whisper
Give each call more context before calls are connected.

Spend less time worrying about usage costs. tracking attribution.  creating reports.

CallScaler saves you both time and money with call tracking. See how by creating an account now!

Risk-free for 14 days!
Reporting & analytics
See the details that matter in your calls from a high level view right from your dashboard.
Press 1 To Connect
Filter out robot spam calls by requiring the caller to press 1 in order to connect the call.
Send calls direct to voicemail or after a certain duration of ringing.
Custom Greetings
Use text-to-speech or upload an mp3 as a greeting.
Port numbers in
Transfer your numbers from your current provider to us!
Spam blocking
Block calls from spam & robot numbers.
Voicemail Notifications
Send a SMS with the recording of the voicemail to any number.
Missed Call Notifications
Send a SMS to any number notifying them that there was a missed call.
Automatically send reports via email to your team or client.
Email Call Details
Send an email to multiple recipients with call details & recording link directly after a call is completed.

How call tracking numbers work for Google ads 👇

Call tracking is an essential tool which enables marketers to understand the volume of calls received, which marketing campaign brought in the call, and how long callers spent on the phone.

Google ads call tracking is a great way to ensure your marketing efforts focus on bringing in new customers and retaining current ones. By identifying which salespeople or customer support agents have the most success with your ads, you can invest in training them or identify potential areas for improvement. etc…

It helps companies be customer-centric so they can focus on what matters most to their target audience – their offerings, their brand and their value proposition.

CallScaler is the best call tracking software for Google ads
Easy call tracking. Scalable pricing.

What is call tracking?

Call tracking is a tool used to track the phone calls that are received from visitors. The purpose of call tracking is not purely to track the number of calls but to gain insight into how customers use your website and what they value most about it. Understanding customer behavior helps companies focus on their customers’ wants and leave less time for unimportant features or content.

Call Tracking for Google Ads

Call tracking is not only a powerful tool that can help improve your marketing efforts, but it’s pretty easy to use.

First, you’ll need to sign up for Google Ads and set up a call tracking campaign. Once you have set up your campaign, follow these steps:

  1. After signing up for Google Ads, create a new campaign with the name of your company or product.
  2. Create a new phone number for as low as $0.30 within CallScaler to track calls for this specific ad
  3. Name the phone number the same name as your Google ad so you can track how many calls were brought in by this ad

Five amazing call tracking benefits for marketers

1. Optimizing your targeting and exposure

One of the biggest benefits of call tracking is that it can help you optimize your ad campaigns. Call tracking helps you identify which ads are working well or which ones aren’t clicking. You can take the data gathered from call tracking and use that information to make changes to your ad campaign so it better matches what your target audience is looking for.

2. Tracking ROI

This tool tracks how much money you’re spending on ads and compares that to the results they generate. For example, if someone clicks on an ad with a CPA over $10, then you’ve made a good return on investment from your marketing efforts.

3. Tracking conversions

If a customer calls in, you’ll be able to gather more information about what specifically brought them in for a sale or lead generation opportunity – whether it was their offer, the quality of service or some other factor related to their interaction with your company.

4. Keeping track of who’s talking about you

Call tracking is also helpful in understanding who’s talking about you online – because it lets you know when people are discussing specific topics within your industry (e.g., “How do I advertise on Facebook?”) without actually being on Facebook themselves (which would require additional steps).

5. Improving customer satisfaction

Using call tracking allows you to monitor how satisfied customers are with the interactions they have with your company by monitoring both internal issues like phone hold times and external issues like churn rates or

Call tracking for Google ads step by step

  1. Create a Google Ads campaign
  2. Purchase a call tracking number to assign to this ad
  3. Name the number the same as the ad so you can see how many calls it brought in.
CallScaler is the best call tracking software for Google ads
Easy call tracking. Scalable pricing.

Call tracking software for Google Ads

This is why many marketers choose call tracking software for Google ads. The software provides the tools necessary to help companies maintain a customer-centric approach.

Call tracking software for Google ads is useful for companies that can measure their performance and compare it to competitors, as well as those that want to measure calls on the phone. This is an important tool because it lets you track which media and channels are producing the most success in your marketing efforts.

It also helps companies stay ahead of their competition by providing them with new and innovative insights into how they can improve their ads.


Call tracking is a way for businesses to measure the effectiveness of their marketing efforts. It assists in providing insights and insights into marketing efforts. Call tracking is a tool you can use to improve your marketing strategy and provide better ROI.

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