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How to Track Calls: The Ultimate Business Guide

The easiest way to track calls in your business is by using call tracking numbers in your marketing efforts. Tracking numbers let you track calls across different marketing campaigns and see exactly which marketing efforts are generating qualified leads.

Introduction: The Easy Way To Track Phone Calls

Looking for an easy way to track phone calls for your business? Recording and tracking calls can be useful for training, marketing, or quality assurance reasons. The best way to track calls for business is by using call tracking software.

This software allows you to record calls, listen back to recordings, and route calls to the right area of your business. In this post, we will discuss what call tracking software is and how it can help you track calls to improve your business.

Step 1: Understand What Call Tracking Software Does

Your first step to being able to track calls is to understand exactly what call tracking is. Call tracking is a way to know how many of your potential customers are calling you and what factors are influencing their decision-making process.

With CallScaler, we make it dead simple to track which marketing campaigns are bringing in calls to your business. You can buy multiple tracking numbers and use unique numbers for each of your marketing campaigns.

This lets you see in plain sight exactly how many calls are coming from each of your campaigns, allowing you to see what resonates with your customers. This, in turn, allows you to make better marketing decisions down the line.

If you only need to track calls for training or quality assurance purposes, you can get one number solely dedicated to that and start putting your calls through that number.

Step 2: Get a Tracking Phone Number

Once you are in the call tracking software, you can search for your local area code and find phone numbers online that you want to use to start call tracking in your business. 

We offer local numbers across almost every area code in the US and Canada, so you should have no trouble finding a number. If you prefer using a toll-free number, we also have those available on our platform. 

Step 3: Set Up Call Flows

For this next step in call tracking, you’ll want to set up your first call flow. This is the most powerful feature in call tracking as it allows you to route, monitor, and send call details via email anytime a caller calls into your business.

For this web page within the CallScaler app, you can also choose to record customer calls, customer data, and personal details of the call so that you can listen back and download the recording at a later point.

Step 4: Start Tracking Calls in Your Call Log

An important part of any call tracker app is the ability to see the history of all calls in your account. After logging into your account, click on the “call log” option and you will be able to see each caller. Whether you are getting calls from Google or Facebook, you can set up different numbers to attribute calls to different services so that you always know where your caller is coming from.

You can view this call history on any mobile device or network and if you are having any issue with specific unknown callers, you can use our technology to make sure that they are permanently blocked from calling your numbers.

Step 5: Sign Up For a 7 Day Trial

Now that you know exactly how to track calls in your business, you just need to take action to make it happen! 

Click the button below to get started with call tracking in your business. At CallScaler, we offer a 7 day trial for $7. After you sign up, you’ll be able to get a call tracking number and start call tracking within just a few clicks.

Set up takes less than 5 minutes and if you’ve been putting this off for a while, now is the time to take action!

Benefits of implementing a call tracking system

Having a call tracking system is one of the best investments a company can make. It’s also one of the most cost-effective marketing tools that a company can use. Here are 5 benefits you get immediately when you get your first phone number and set up call trackers in your business

Measure your inbound marketing efforts in real-time

Measuring marketing ROI is one of the most difficult things to do in a business. It can help to use call tracking software which can help you measure ROI by going through your campaign data and get a clearer picture of how many people called from your advertising.

Call tracking software can also help you analyze and find out why they called, whether it was to ask questions about your product or services, or if they just wanted to get your phone number. This can help you better understand your customers and create future campaigns that would be more effective for them.

Filter out spam phone numbers and track phone numbers

Telemarketing is still on the rise and using a call tracker is a great way to stop a spam phone number from getting through. Many people have dealt with regular nuisance from telemarketers or more specifically, spam. Studies from the FTC show that one in ten people have received more than one robocall each week. Many times these spam callers use a different phone number with a different caller ID to call each time, so it can be hard to block each call.

Luckily, with CallScaler, you will have a tool that can match that number to a database of 1 million+ reported phone numbers. When a call is deemed as spam, it will not forward the call to your business or client and the person who is calling gets disconnected.

See the location of your incoming caller and get data in real-time

Why should you take advantage of call tracking software? Call tracking is one of the best ways to streamline your marketing efforts. People who use call tracking software can be more informed about their leads. Maybe the call was from an online prospect, an existing customer, or a customer service call.

On top of that, call tracking software can be used to find out important data, like how long the call lasted and what was talked about. This information can be used to decide what marketing strategies to use and then track the campaign’s progress to see if it was an effective move. If you want to take your marketing to the next level, getting a tracking phone number set up is the perfect way to do it.

Set up one phone number or multiple phone numbers to track different marketing campaigns

Marketers are always interested in making the most of their marketing campaigns. Call tracking software could show the results of a campaign with data about the calls that were made. In order to track phone calls, the system will require people to purchase a phone number or port in their existing phone number.

call recording for USA phone numbers

What is call tracking software?

If you are in charge of the marketing campaigns for your company, you will likely know that you need to stay on top of all the things that are happening on social media platforms and in the press. One of the ways you can do this is by using call tracking software.

This technology will allow your company to trace the person who is calling or contacting you, by tracking all phone calls and will allow you to track the marketing campaign that the caller saw before deciding to dial your business’s phone number. This is a great way to know exactly what the people who are interested in your product are looking for or to find out which marketing efforts are most effective.

how to track a call

Finding the right system to track a phone call

Choosing the right call tracking software can be a hassle if you aren’t too familiar with all of the options available to you.

Firstly, you need to know what the call tracking software should be able to do for you. It’s not always necessary to have a huge list of features but being able to identify what you need is important. If you’re a medium-size company, the features here could help:

  • Filtering out phone spam
  • Recording phone calls and phone numbers
  • Call routing and call monitoring
  • Real-time missed call SMS messages
  • Caller ID and the ability to track the location of incoming calls
  • Ability to forward and track calls to your cell phone

If these are the main features you need, feel free to sign up for a free trial of CallScaler right now and you can track phone numbers in your business and improve your marketing efforts today! Apps like CallRail or CallTrackingMetrics are also good options, but much pricier in the long run depending on the amount of call tracking you are doing in your business.

track phone calls in your business

Is it against the law to track a phone call?

It is not against the law – many companies track incoming phone calls and filter out spam by using call tracking in their business. In some states in the US, it is required to notify the caller that you are tracking or recording the call from your phone number.


Call tracking is very beneficial for businesses who are looking to get to the root of exactly who their customer is. Using different phone numbers for different campaigns and using caller ID can give businesses an edge over their competitors so that they know which marketing efforts are actually bringing in calls to their phone number.

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