skip to content

How does call tracking work?

Call tracking works by assigning unique phone numbers to different marketing campaigns. You can name each phone number so that you see exactly how many calls were brought in by each marketing effort.

Unlocking the Power of Call Tracking in Digital Advertising

Advertisers used to struggle to fully capture the impact of phone calls on their campaigns. 

With the rise of digital advertising, the ability to track clicks and conversions was becoming more sophisticated, but calls were still proving to be a blind spot. 

However, call tracking has emerged as a game-changer, providing advertisers with a way to tie calls to specific ads.

The Evolution of Call Tracking Technology

Call tracking has come a long way since its introduction and has continued to evolve to meet the changing needs of advertisers. Here’s how it works.

Call tracking assigns a unique phone number, either local or toll-free, to a business line. When a call is received through the assigned number, it is redirected to the business line. This phone number is connected to technology that collects valuable information, including:

  1. Caller data (phone number, location, name)
  2. Call specifics (date, time, and duration)
  3. Call recordings
  4. Source of the call (traditional or digital ad, PPC, SEO, or keyword)

In the early days, call tracking numbers were linked to specific campaigns, such as billboard ads, newspaper/magazine ads, radio/TV ads, or website landing pages.

The return on investment (ROI) was calculated by attributing calls to a lead or sale generated by the campaign. But today, call tracking has grown to encompass a much wider range of advertising activities.

small business call tracking

So what exactly is call tracking?

It’s a set of tools that allow companies to log and track all phone calls made or received. This software can help businesses optimize their workflow and identify the most successful marketing methods for each department.

These tools are as follows:

Call Recording: This feature allows for the recording of all incoming and outgoing calls for later review and analysis.

Dynamic number pools: This feature provides a pool of unique phone numbers that can be assigned and reassigned to different campaigns or ads as needed.

Call Whisper: This feature plays a brief message to the business’s representative before the call is connected, providing information about the call source and campaign.

Call Logging: This feature keeps a record of all calls and call details, including date, time, duration, and caller information.

Missed Call Notifications: This feature sends an alert to the business whenever a call is missed, providing them with an opportunity to follow up with the missed call.

Call Routing: This feature allows for calls to be redirected to different lines or representatives based on specific criteria, such as caller location or time of day.

Call & SMS Forwarding: This feature forwards incoming calls and text messages to a designated number, allowing the business to stay connected even when on the go.

Recorded Call Greetings: This feature allows businesses to create custom greetings to play for incoming calls, providing a professional and personalized touch to callers.

So what are the benefits of call tracking?

Call tracking offers a wealth of benefits for businesses looking to maximize their advertising efforts and drive better results. Here are just a few of the key benefits:

  1. Improved Campaign Analysis: Call tracking provides businesses with a wealth of data on their calls, including the source of the call, caller information, and call details. This data can be used to better understand the performance of specific campaigns, identify areas for improvement, and make data-driven decisions for future campaigns.

  2. Enhanced ROI: By tracking calls and attributing them to specific campaigns, businesses can better measure the return on investment (ROI) of their advertising spend and make adjustments as needed to improve results.

  3. Increased Sales: Call tracking provides businesses with the ability to track and analyze the calls they receive, allowing them to identify opportunities to increase sales and improve their conversion rates.

  4. Better Customer Experience: Call tracking enables businesses to route calls to the best-suited representative, ensuring that callers receive a professional and personalized experience. Additionally, recorded call greetings can provide a warm and welcoming first impression to callers.

  5. Improved Call Management: Call tracking provides businesses with tools to manage and monitor their calls, including missed call notifications and call routing. This can help ensure that no calls go unanswered and that each caller receives the best possible experience.

In conclusion, call tracking can provide businesses with valuable insights into their advertising efforts and help them drive better results and improve the overall customer experience.

Common Questions

How does call tracking assign unique phone numbers to ads or campaigns?

With call tracking, you will assign unique phone numbers to ads or campaigns by naming your numbers in conjunction with your ad campaigns. This involves assigning a unique, trackable number to each ad or campaign, so that when a call is received on that number, the source of the call can be identified and tracked.

How is the call source tracked and recorded?

The call source is tracked and recorded by using call tracking technology that is capable of tracking and analyzing the origin of each call.

This information is then stored in your account where it can be accessed and analyzed to better understand the performance of specific campaigns and identify areas for improvement.

Can call tracking be used to forward incoming calls and text messages to a different number?

Yes it can! Call tracking can be used to forward incoming calls and text messages to a different number. This can be useful for businesses that want to route calls and messages to different lines or representatives, depending on the nature of the call or message.

Improve ROI on marketing campaigns with call tracking

Many businesses don’t realize how call tracking data can improve their marketing efforts. Call tracking provides a way for you to optimize your marketing campaigns and offers a more efficient process for the caller.

Additionally, call analytics provides details about the type of call and what is being said so you can improve your customer service.

Your call tracking provider will help you identify which ads are driving the best response rates, which websites are driving conversions, how long calls take to complete, etc. It also helps businesses learn who is calling and how frequently, which can help determine when to invest in more staff or resources.

By using call tracking data, companies can know when they need to adjust their strategies or change tactics to suit their needs. This will help increase sales and profitability with better returns on investments.

In summary, call tracking provides many benefits like improving ROI on marketing campaigns that increase sales and profitability. It helps companies understand who is calling them by providing insights into such information as where they are calling from, what type of phone they have, etc.

It also helps give operators insight into each caller’s experience and improves customer service through real-time call analytics data (i.e., when an operator should answer a specific call).

Why does your business need call tracking?

The biggest reason businesses need to track calls is to optimize the workflow on a weekly basis.

Call tracking software helps salespeople by providing information that allows them to know how long they should spend on each call. It also provides valuable insights into the effectiveness of their marketing strategies, and it can even help customer service teams improve response times.

The second reason your business needs call tracking is to generate leads for the business. Call tracking software aims to provide information that will allow you to see which marketing channels are most effective in generating leads or customers.

Find a reliable call tracking service

The best call tracking software is designed to be easy to use and reliable. The software should be able to track a high volume of calls, log all the key metrics your sales and marketing departments need, and be compatible with your current infrastructure.

Here are some questions to ask before you sign up for call tracking:

  1. What does the company provide in terms of customer support?
  2. How long has the company been in business?
  3. How many customers can it handle at a time?
  4. What features will you need to meet your needs?
  5. What are the rates for inbound calls and call tracking?

How call tracking works with ads

Call tracking is an excellent tool for any business that wants to optimize its digital marketing campaign, reduce ad spend, and understand its sales and marketing efforts.

Call tracking software provides easy-to-use tools that allow you to view stats on your inbound calls and identify trends like which channels are working best for your company, who gets the most response from certain strategies, how long it takes for customers to respond (and how it can be improved), and more.

It’s important to keep in mind that call tracking is not just about calls. It can also track website visits, emails, social media interactions, and more.

In fact, call tracking software helps businesses improve their customer service by providing real-time data on customer engagement. However, there are a few mistakes that many people make when they start using this tool. If you want to avoid those mistakes or learn how to do so correctly, read ahead!

Benefits of Call Tracking Technology

It’s important to note that there are some limitations to call tracking. First, it’s not always possible to know exactly what the caller said because call disconnections and poor voice quality might cause gaps in the recording.

Second, call tracking can only tell you where your calls come from when they are completed. It can’t tell you how many calls went unanswered or how many people hung up without talking. Finally, there is a limit on the number of calls that can be tracked with call tracking software because of bandwidth and processing time constraints.

Your call tracking solution can be used by businesses to make better-informed marketing decisions and improve the customer experience.

The benefits of call tracking include:

Customer awareness – Understanding how many calls are coming from which system is useful in determining if there are any problems with the dialing system or if it needs updating to be more customer-friendly.

Customer satisfaction – Knowing whether customers are able to get through on the telephone line as quickly as possible can also assist in identifying any issues with the customer service department.

Product testing – Businesses should test their product or service with real customers before making it available to a large number of people. Call tracking can be used to ensure that when they make it available, they know what they’re getting into, so they can adjust offering it according to demand.

Optimize campaigns with call tracking software

Data is invaluable to a company’s marketing strategy success, and call tracking software allows businesses to use that data to their advantage. Call tracking can be used in all kinds of marketing campaigns and efforts, including:

  • Email marketing
  • Social media
  • Website and blog optimization
  • Search engine optimization
  • Website design
  • E-commerce site layout
  • Social media marketing
  • Referral marketing

Test which Google ads work best with call tracking

Google ads are a great way to get the word out about your business. However, it’s important to test which ones work best with call tracking to ensure your business is getting the most out of their advertising efforts.

Once you know what ads are performing well, you can focus on making sure that those ad campaigns continue to perform well. To do this, you should always use Google’s ad preview tool. This allows you to see how effective your ads are and provides valuable insight into how they could be improved.

You can also use call tracking data to optimize your Google ad campaigns from a technical standpoint by identifying any areas where their call tracking data might not be working as effectively as it should be.

By using these insights and adjusting them accordingly, you will help increase the effectiveness of your Google ad campaigns for the betterment of your business.

Make more effective marketing campaigns

Call tracking can also be used to make more effective marketing campaigns.

Businesses can use call tracking information to measure the effectiveness of their campaigns by looking at which calls are being generated from Google ads, Facebook ads, or any other marketing channel and how long those calls last.

They can also see if customers are getting through on line quicker and whether or not the customer service department is able to assist them better than before.

The importance of digital marketing

Digital marketing is valuable to your business’s growth and helps you establish an authoritative online presence. 89 percent of marketers say methods, like search engine optimization (SEO), are successful.

Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent. By investing in digital, you get more phone leads, and your business will grow.

Which call tracking service is right for you?

Ultimately, this decision will depend on your business needs and what kind of analytics you want to get out of the process. Here are some factors to consider before deciding which call tracking service is suitable for your company:

  • Does your business require a high volume of calls?
  • Do you have an established or robust sales department that needs more monitoring?
  • Do you have a marketing department that would like to understand how their customers interact with their brand?
  • Which analytics do you want from your call tracking?
  • What will happen if you don’t use the call tracking service for your online and offline campaigns?

Final Words

Call tracking is an essential tool for any business, whether you’re a marketing or sales department. Call tracking works to help you optimize your digital marketing, track inbound calls, and have vital call data available for every new phone lead.

Call tracking software makes it easy for businesses to understand their customer acquisition strategy and improve their digital marketing performance and paid search campaign.

Ready to get your first call tracking number?

Try CallScaler now by paying $7 for a 7-day trial.


Watch a demo of CallScaler & get $25 in free account credit

Included in CallScaler: