How call tracking and SEO can help you generate more leads

An in-depth guide on why call tracking is vital to helping your business understand where new customers are coming from.
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Introduction

Understanding the Value of SEO is an expensive marketing strategy, and the ROI can be difficult to measure. Fortunately, call tracking can make it dead simple for you and your business.

In this article, you’ll quickly understand how you can use call tracking to attach certain phone numbers to certain pages on your website in order to know exactly which keywords customers are calling from.

In recent years, we’ve seen a major shift in the way marketers market their businesses. It’s no longer enough to have a basic website. The new generation of marketers subscribe to the “content is king” mantra and rightly so. These days, people are always looking for valuable content that meets their needs.

Start with the website

Your website is a brochure for your business’s online search appearance. It is the place where you share about your company, what you offer, and why customers should make the decision to buy from you instead of from a competitor. Websites are absolutely vital for getting your business off the ground.

Although just setting up a website & social media pages is not nearly enough to get customers from Google’s search engine. You can’t just pray your customers will find you randomly – you need a clear path to getting customers to contact your business.

If you are like most service-based businesses, your ideal customer would pick up the phone to call you instead of just sending in a contact form or submitting a chat message. Over the past few years, data has shown that almost all service-based businesses sell better over the phone than other mediums.

Why? Well, let’s explore that…. 

Pretend a potential customer enters a Google search for a specific issue they are facing for that exact moment (for example, searching for a dentist), it is pretty easy to know that they are a hot lead and ready to take the first step with your business via phone.

As a small service-based local business, all of your online marketing efforts would ideally lead your prospects to a phone call. 

Along with that, response time is a key factor in winning a sale… 83% of all homeowners rate an “immediate response” as one of the most important factors when making a decision in a sale. 

And guess what? A phone call is the absolute fastest response you can give to a customer… 

So now the question comes to this: how can you take advantage of online call tracking and SEO at the same time to get more customers on the phone with your business?

Call Tracking, SEO, and your business

Call tracking gives you extremely vital information that helps you:

  1. Find the sources that your best leads are coming from
  2. Listen back to recordings of calls that went well or went poorly
  3. Route calls to the right place in your business

When you can see exactly which marketing efforts are driving calls, you will start to understand why call tracking is so effective.

You can start putting marketing dollars in the right place and start being smarter with your money

Call flows take your call tracking a step further by giving you extra features like call greetings, voicemails, missed call SMS texts, and email notifications.

call tracking seo for local businesses

How to get more calls from SEO

To some, Search Engine Optimization (SEO) is a black box and people have no idea how it works. But truly, it is not as complex as some people make it out to be.

The #1 thing to stay focused on while improving local SEO is to focus on being the best resource for what people are already searching for.

It all starts with building a website that contains all the business information customers need before calling you: This includes your business information, your working hours, and information about all of the services you offer.

The secret sauce is in being as detailed as possible about your services…

You need to create individual pages to describe each and every offer you have. Try to be helpful in teaching your customers how your service works and what they can do to fix the issue they are facing.

Make sure to use keywords that you would imagine people would type into a search engine. You can use a variety of tools to generate ideas for different keywords, but we highly recommend Surfer SEO, as it is dead simple to set up and get running. This process of including various keywords is called “landing page optimization.”

With a different landing page associated with different services, this helps Google’s algorithms to list you higher in the search results. From there, you can start to use call tracking and use different call tracking numbers to track which phone calls are coming from each landing page.

Using call tracking is the best way to improve the performance across the board for all marketing channels, especially improving your SEO efforts to land you higher in Google’s search results.

call tracking number

To take this to the next level, you need to put on your thinking cap…

Start brainstorming some content ideas by asking yourself these questions:

  • What are your customers looking to get done?
  • What questions do people usually ask you before buying?
  • What is the most annoying thing to your customer?
  • What problem are they having you solve for them?
  • How can you help?
  • What can you teach them?
 

Be as detailed as possible on all your pages and the Google search engine may reward you by showing you as an organic result near the top.

Local businesses using call tracking

As a local business, you need to keep in mind that other factors play a huge part in your rankings as well!

Factors such as:

  1. Adding your business name, address and phone into local directories online such as Google My Business, Yelp, Facebook, Apple Maps, and niche-based listings. You may be able to hire someone on Fiverr to help you out with these things.
  2. Google wants you to use the same name, address, and phone across your listings, so be sure to do that! You can get a tracking number from us here at CallScaler to get a headstart with call tracking.
  3. Creating pages or blog posts on your site that help solve what your customers are searching for.
  4. Make it as easy as possible for customers to call you by using Click to Call” buttons and having your phone number in an easy to see spot

About Call Tracking and SEO

CallScaler assigns different phone numbers to different marketing campaigns. So you can see where your inbound call was received from and what they ended up being. With no call tracking software, you cannot determine which of your marketing channels are the motivating customers to contact your company.

This can quickly become a guessing game about how to spend your marketing funds. The call tracking makes it hard to tell which channels show more or less improvement and which fail. You can even track sources of calls to particular sources such as PPC ads social media ads billboards radio spots and TV commercials.

You can track how calls have been seen by the customer to assist with evaluating your business and use that call data to improve your overall marketing strategy.

Understanding Call Tracking

Call tracking provides a method for recording originating phone calls and subsequent calls. Call tracking numbers can enable calls to be tracked automatically into the caller’s business phone. This allows brands that are tracking which channels are originating calls to assign a unique tracking number to each channel e.g. organic search or PPC.

Without call tracking, the calls are unable to be linked to a single originating device. Call monitoring can be beneficial for both measuring the effectiveness of offline (billboards, ads in newspapers) the online (PPC, SEO efforts).

Looking for the best call tracking tool?

Feel free to sign up for a free 30 day trial of CallScaler to see how easy it is to buy a call tracking number and use call tracking in your business.

Ready to supercharge your SEO with call tracking?

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